Ten years ago, small businesses consisted of people passionate about offering their products and services to their customers. They had an original concept or a revolutionary idea that they hoped would change the landscape of the business world.
It didn’t matter if their team members were inexperienced or had no relevant soft & hard skills. What mattered the most was having one common goal: to be the best in their niche market.
In terms of internal training processes, most of these were oriented towards building basic skills for employees and teams to have in order for the processes to work effectively within the company guidelines.
Let’s move forward to the present day, in the year 2020. This new era of small businesses provides tough competition between other similar types of businesses. It is a fight to keep their relevance in today’s business landscape. This, in turn, poses a challenge for small business owners to adapt to and survive ongoing changes.
Being consistent is a must for all business owners, but if there’s no improvement in your training procedure or development of new skills for your employees and teams, you are setting up your business for failure and stagnancy.
That is why it’s critical to bring change to your business now by retraining and introducing new skills to your employees and improving the internal training processes. Here’s why:
#1: It will add more value to your business.
You must know why your business is important to your clients, both regular and new. It’s because you offer important VALUE through your products and services. Through that value, people are more encouraged to buy from you.
When you decide to add more skills for your employees to train and learn, not only will they be better at serving your clients, you’ll add more value to your business as well. Your regular clients will feel better knowing that your business is keeping up with the times, and that builds up mutual trust and rapport.
What’s more, you’ll be able to build more connections and interpersonal relationships with future clients through the value that your business brings. It will cement your business as a leading & trustworthy figure and it will bring good business growth in the following years.
#2: It can keep you relevant.
With the ever-changing landscape of the world wide web, you can retrain your employees tomorrow and by next week already be behind on the newest social media algorithm or the most recent popular platform.
By bringing in training processes and staying on top of new digital skills, your employees will be able to learn and adapt to change in the digital world. This can help keep your business relevant and moving forward.
#3: It will bring significant ROI.
ROI or return of investment is the professional comparison between a business’s profit and their cost of investment. This is commonly used for most types of business as a key performance indicator (KPI) to check how much profit a business has gained. When there is ROI, there is room for business expansion and growth.
When you are willing to change and improve your internal training processes, you are risking a gamble for the success of your small business. And just like a gamble, if it pays off, you get a significant reward.
Now, some might think it will cost money to train employees with new & improved skills and might find it a hassle to change the internal training processes. However, as a business owner, it’s your job to see what potential opportunities you need to invest your money in to make sure that more prospects will be attracted to purchase a product or service from your business.
So consider it a good investment, and stop thinking about training and growing in a negative perspective. Your limiting belief might become a hindrance someday for the business’s success.
#4: It will boost your employees’ work productivity, empowerment, and engagement.
Every business owes their success to their skillful and hardworking employees. It is impossible for a business to thrive without the collective effort of the whole team. But remember that when a business continues to grow, so does the demand to keep up with the new trends and changes in the business world.
It is important to let your employees learn and absorb skills that are needed to boost work productivity and engagement. That means letting them relearn any kind of hard and soft skills that will help them work better and smarter. Your employees will feel empowered to do their best during work hours.
By encouraging your employees to learn new skills, you are giving them a sense of value and satisfaction. This allows them to fully contribute to the business’s gradual growth and success.
Every business aims to be the best at what they do in providing excellent customer service. As a small business owner, you should always want to widen your reach and find new clients that could benefit from your products and services. To stay at your best as a business, it is necessary to add more skills for your employees to learn.
You are not just an innovator, but also a problem solver for all their needs. Start taking charge right now to ensure your business is headed in the right direction.